Pre-Orders Available 👇

Pure Fuel Energy Bar is launching soon!

We are 100% self funded and really appreciate all the support we can get to change the sports nutrition industry for the better by creating cleaner, and tastier products without all the junk, that you can use daily on your fitness journey.

PRE-ORDER and secure your energy bars now with 15% OFF

Pure Fuelâ„¢ Energy Bar

* PRE-ORDERS ONLY *

- 8 bars in a box -

$25.49
$29.99 $25.49
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Shipping calculated at checkout.

All pre-orders before launch will be shipped 1 week prior to anyone else

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The Ultimate Fuel For The Everyday Athleteâ„¢

Our first product, the Pure Fuelâ„¢ Energy Bar, stands as a unique energy bar crafted from real, whole foods, caffeine, and citrulline. Meant to deliver sustained energy without the unwanted crashes or jitters, ideal for any activity.

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Oh yeah, it also tastes amazing!

8 Clean Ingredients 🌱

No sweeteners, no syrups, no preservatives, no dairy, no soy, no B.S.

Gluten free & vegan!

Nutrition Label

Our clean ingredients:

Organic Dates, Organic Almonds, Organic Almond Butter, L-Citrulline, Organic Dutch Cocoa Powder, Organic Unsweetened Cacao Chips, Organic Caffeine Anhydrous, Sea Salt.

Contains: Almonds.

Is the bar vegan?

Yes! Our bar is 100% vegan.

Is it a protein bar?

No, despite having 5g of plant-based protein, the bar isn't considered a protein bar.

It's purpose is to provide energy for physical activity rather than aiding in muscle recovery or building.

When should I eat the bar?

We created the bar to fuel any activity.

You can eat it 20-30 minutes before a run, swim, cycling session, gym workout, hike, rock climbing, tennis game, basketball game... we can go on but you get the point ;)

How much caffeine does each bar have?

Each bar contains 150mg of pure caffeine derived from organic green coffee beans, which is equivalent to one cup of coffee.

What is L-Citrulline?

L-Citrulline is a non-essential amino acid naturally produced by our body and also found in watermelon.

It boosts nitric oxide production, enhancing blood flow and oxygen delivery to muscles, thereby improving workout performance.

Everyday Athletes In Action